Suppliers are the lifeblood of retailers, marketplaces, and distributors.
As retailers invest more capital into building modern ecommerce experiences, the importance of suppliers increases. Suppliers drive revenue for resellers and create novel experiences for the end customer. A retailer is unable to grow without unlocking the potential of its suppliers.
Historically, suppliers have been treated as an afterthought. Their onboarding experience can take months. The tools they use to connect with their trading partners were invented before the internet. Suppliers are forced to adopt and implement EDI, use portals manually, or perform custom integrations to transact. It’s time to solve these challenges once and for all.
Founded in 2017, Convictional Inc.’s mission is to become the market leader in Supplier Enablement. We accomplish this mission by helping the world’s retailers and distributors empower their suppliers — regardless of their business model (drop ship, marketplace, wholesale).
Historically, suppliers have been treated as an afterthought. Their onboarding experience can take months. The tools they use to connect with their trading partners were invented before the internet. Suppliers are forced to adopt and implement EDI, use portals manually, or perform custom integrations to transact. It’s time to solve these challenges once and for all.
Founded in 2017, Convictional Inc.’s mission is to become the market leader in Supplier Enablement. We accomplish this mission by helping the world’s retailers and distributors empower their suppliers — regardless of their business model (drop ship, marketplace, wholesale).
Trillions of dollars worth of Gross Merchandise Volume (GMV) flows between suppliers and their partners. Supplier Enablement replaces traditional, fragmented methods of transacting with suppliers with an integrated, enterprise-wide solution. Supplier Enablement supersedes decades of inefficiency and pain with a modern platform designed to help enterprise retailers, marketplaces, and distributors to capture more GMV and profits.
We empower enterprise retailers, marketplaces, and distributors to put their suppliers at the center of their strategy.
Convictional helps large retailers, marketplaces and distributors scale their businesses by offering their suppliers exceptional onboarding and B2B trade experiences. We call this Supplier Enablement, and we are obsessed with giving our customers the tools to rapidly onboard and integrate suppliers of any size or kind. When these barriers to trade partnership are removed, our customers can focus on growing their business.
We empower enterprise retailers, marketplaces, and distributors to put their suppliers at the center of their strategy.
Convictional helps large retailers, marketplaces and distributors scale their businesses by offering their suppliers exceptional onboarding and B2B trade experiences. We call this Supplier Enablement, and we are obsessed with giving our customers the tools to rapidly onboard and integrate suppliers of any size or kind. When these barriers to trade partnership are removed, our customers can focus on growing their business.
We empower enterprise retailers, marketplaces, and distributors to put their suppliers at the center of their strategy.

We are building the B2B Graph.
All trade relationships in the world represent a graph, between each company to each other, where the edges are the relationships and the nodes are the companies. Large companies can have tens of thousands of suppliers, and millions of customers.
Small companies can have dozens of customers and many suppliers. The sum of those relationships, if you tried to visualize them, would be the B2B graph. That graph is highly fragmented and built pre-internet.
It’s not efficient and it’s slowing down B2B trade.
Small companies can have dozens of customers and many suppliers. The sum of those relationships, if you tried to visualize them, would be the B2B graph. That graph is highly fragmented and built pre-internet.
It’s not efficient and it’s slowing down B2B trade.
There are two roles of software when it comes to trade. You are either building a bridge, or an island. You have suppliers and resellers on their own island with systems (eCommerce platforms, PIM) that house the data necessary to do trade with other islands.
For trade to happen, those islands have to be connected together.
Right now, those bridges don’t exist or they are prone to collapse. On top of that, these bridges take forever to build.
For trade to happen, those islands have to be connected together.
Right now, those bridges don’t exist or they are prone to collapse. On top of that, these bridges take forever to build.
We exist to make it as easy as possible to form and maintain relationships with other companies.
You are either building the core thing that keeps a business on the same page, or you are bridging that thing to companies that you buy and sell from. We are building bridges, which means our job is to facilitate all the information sharing that has to go back and forth in order for new relationships to form.
We exist to make it as easy as possible to form and maintain relationships with other companies.
Convictional is here to build reliable bridges fast.
Convictional is here to build reliable bridges fast.