Convictional vs. Canal

With over five integration options, white glove brand sourcing, and autonomous merchandising tools, retailers prefer Convictional over Canal for their cross-sell and dropship needs.

Five reasons to choose Convictional over Canal

Create brand partnerships in 5+ ways

Canal only allows you to partner with brands with their Shopify app and API. With Convictional, you can partner with brands with our Shopify, WooCommerce, BigCommerce and Magento 2 integrations, as well as with EDI, CSV, and our own API too.

Create new partnerships with zero effort

Canal has a marketplace to find new brands, but it’s easy to get lost because they’re not personalized for you. At Convictional, our team identifies the right partners in our network and negotiates partnership agreements on your behalf.

Merchandise products automatically

Canal may be able to bring in your vendor’s products in your marketplace. But it isn’t able to merchandise these products to fit your marketplace’s standards.

Convictional’s Autonomous Merchandising feature automates the bulk of your merchandising needs:

  1. Product Data Transformations: We transform vendor product data, like product titles, product copy, and product imagery, to conform to your brand standards.
  2. Product Data Validation: We’ll flag product data you require from vendors — ingredient lists, size guides, language translations, barcodes, and more — and notify brands to include them in your product listings. 
  3. Product Taxonomy Alignment [Beta]: We’ll align new products to your existing product taxonomy, so that they live in the right categories and collections on your site.
Free for suppliers to use

Canal charges both retailers and suppliers on every transaction. Convictional is free for suppliers — we only charge retailers for using our platform.

Transparent pricing

Canal doesn’t share its pricing on its website, so you don’t know how much it costs upfront. Convictional’s pricing is straightforward for growing brands — our Standard Plan is 3% of monthly sales and our Growth Plan is $2000/month and 1% of monthly sales.

Don't take our word for it...

Convictional is the leading tool in the dropshipping software category on G2
Dropshipping Small Business
Marketplace Small Business
Supplier Relationship Management
Dropshipping Small Business
Dropshipping Total
The most seamless way to get retail placement
"The on-boarding process was relatively easy. It does integrate with our 3 pl so reduces the manual inputs needed from our team...It has been a huge boon for our omnichannel strategy."
Very user-friendly platform and friendly support team!
"Products sync right to our retailers shopify - no need for PIM. Orders come right through our store for easy and fast fulfillment. Great support team (real humans) at Convictional to ensure that the platform meets our needs."
Genius set-up
"I wish all of my dropshipping brands were on Convictional. It takes all the hassle out of ordering for my clients, saving me so much time and also being able to offer a much bigger product catalogue."
An easy-to-use platform that seamlessly connects us to the online retail marketplace
"I think the most convenient thing about Convictional is that we were able to import all of our products and pricing from our Shopify store and can then create separate pricelists & quotes depending on what retailer we're partnering with."
Super easy onboarding using Convictional through our Big Commerce platform
"Our onboarding using Convictional was very easy, great pedagogic instructions made it easy for me to execute the API set-up without an IT consultant. Effortless set-up."

When should you choose...

Cross-sell with brands on Shopify, Magento 2, WooCommerce and BigCommerce.
Get white glove support to partner with brands.
Autonomous Merchandising for partner products
Cross-sell with brands only on Shopify.
Search and partner with brands by yourself on Canal’s marketplace.
Manual merchandising for partner products