Convictional vs. Carro

Carro only allows you to partner with brands with their Shopify app. With Convictional, you can partner with brands with our Shopify, WooCommerce, BigCommerce and Magento 2 integrations.

Partners who can’t use our native ecommerce integrations can integrate with three more paths. Carro doesn’t support any of these paths right now.

Carro charges both retailers and suppliers on every transaction, creating friction for your brand partners. Convictional is free for suppliers — we only charge retailers for using our platform.

Carro doesn’t allow retailers to control pricing for supplier products. Convictional provides pricing control to retailers.

Carro has a marketplace to find new brands, but it’s easy to get lost because they’re not personalized for you. At Convictional, our team identifies the right partners in our network and negotiates partnership agreements on your behalf.

Carro may be able to bring in your vendor’s products in your marketplace. But it isn’t able to merchandise these products to fit your marketplace’s standards.

Convictional’s Autonomous Merchandising feature automates the bulk of your merchandising needs:

1. Product Data Transformations: We transform vendor product data, like product titles, product copy, and product imagery, to conform to your brand standards.
2. Product Data Validation: We’ll flag product data you require from vendors — ingredient lists, size guides, language translations, barcodes, and more — and notify brands to include them in your product listings.
3. ‍Product Taxonomy Alignment [Beta]: We’ll align new products to your existing product taxonomy, so that they live in the right categories and collections on your site.