Convictional vs. Cortina

With one-click Shopify, WooCommerce, and BigCommerce integrations, hassle-free product selection, automated vendor payouts, and autonomous merchandising tools, find out why retailers are choosing Convictional over Cortina.

Five reasons to choose Convictional over Cortina

Faster Shopify onboarding

Cortina doesn’t have an approved app in the Shopify app store, which slows down the onboarding process for your Shopify vendors. Vendors have to get on calls with Cortina’s team to get onboarded via Shopify — an unscalable process.

Convictional’s Shopify app makes our onboarding process for Shopify vendors effortless. It’s a one-click integration that syncs product, inventory, and order information bi-directionally. Shopify vendors can go live with you in 30 minutes on Convictional.

Easy-to-use WooCommerce, BigCommerce, and Magento 2 integrations

Convictional has easy-to-use WooCommerce, BigCommerce, and Magento 2 platform integrations for vendors. Cortina’s onboarding process through these platforms requires multiple steps, leaving vendors frustrated and unable to get started with their retail partners.

Hassle-free product selection

Cortina doesn’t let brands choose which of their products are synced with which of their retail partners. It’s a nightmare for retailers who need to sift through hundreds of SKUs, if not thousands, to list the right ones.

Convictional lets brands create unique product and price lists for each of their retail partners, making brand partnerships effortless.

Payouts that aren’t a pain

We’ve heard from retailers on Cortina that payouts are a disaster — they’re not automated and vendors have to schedule a meeting with Cortina’s team to get paid out.

Convictional leverages Stripe to deliver automated payouts to brands daily. You also have the flexibility to use custom billing if you prefer net 30 or net 60 payout cycles.

Autonomous merchandising

Cortina may be able to bring in your vendor’s products in your marketplace. But it can’t merchandise these products to fit your marketplace’s standards.

Convictional’s Autonomous Merchandising feature automates the bulk of your merchandising needs:

  1. Product Data Transformations: We transform vendor product data, like product titles, product copy, and product imagery, to conform to your brand standards.
  2. Product Data Validation: We’ll flag product data you require from vendors — ingredient lists, size guides, language translations, barcodes, and more — and notify brands to include them in your product listings. 
  3. Product Taxonomy Alignment [Beta]: We’ll align new products to your existing product taxonomy, so that they live in the right categories and collections on your site.

Don't take our word for it...

Convictional is the leading tool in the dropshipping software category on G2
Dropshipping Small Business
Marketplace Small Business
Supplier Relationship Management
Dropshipping Small Business
Dropshipping Total
The most seamless way to get retail placement
"The on-boarding process was relatively easy. It does integrate with our 3 pl so reduces the manual inputs needed from our team...It has been a huge boon for our omnichannel strategy."
Very user-friendly platform and friendly support team!
"Products sync right to our retailers shopify - no need for PIM. Orders come right through our store for easy and fast fulfillment. Great support team (real humans) at Convictional to ensure that the platform meets our needs."
Genius set-up
"I wish all of my dropshipping brands were on Convictional. It takes all the hassle out of ordering for my clients, saving me so much time and also being able to offer a much bigger product catalogue."
An easy-to-use platform that seamlessly connects us to the online retail marketplace
"I think the most convenient thing about Convictional is that we were able to import all of our products and pricing from our Shopify store and can then create separate pricelists & quotes depending on what retailer we're partnering with."
Super easy onboarding using Convictional through our Big Commerce platform
"Our onboarding using Convictional was very easy, great pedagogic instructions made it easy for me to execute the API set-up without an IT consultant. Effortless set-up."

When should you choose...

Partner with brands on Shopify, Magento 2, WooCommerce and BigCommerce
Automated payouts powered by Stripe
Autonomous Merchandising for partner products
Unclear value proposition

If you're a retailer launching a marketplace or a dropship program, it isn’t clear when you should choose Cortina. They don’t have one-click integrations with modern ecommerce platforms and their vendor payouts aren’t automated.