Convictional vs. Cortina

Cortina doesn’t have an approved app in the Shopify app store, which slows down the onboarding process for your Shopify vendors. Vendors have to get on calls with Cortina’s team to get onboarded via Shopify — an unscalable process.

‍Convictional’s Shopify app makes our onboarding process for Shopify vendors effortless. It’s a one-click integration that syncs product, inventory, and order information bi-directionally. Shopify vendors can go live with you in 30 minutes on Convictional.

Convictional has easy-to-use WooCommerce, BigCommerce, and Magento 2 platform integrations for vendors. Cortina’s onboarding process through these platforms requires multiple steps, leaving vendors frustrated and unable to get started with their retail partners.

Cortina doesn’t let brands choose which of their products are synced with which of their retail partners. It’s a nightmare for retailers who need to sift through hundreds of SKUs, if not thousands, to list the right ones.

Convictional lets brands create unique product and price lists for each of their retail partners, making brand partnerships effortless.

We’ve heard from retailers on Cortina that payouts are a disaster — they’re not automated and vendors have to schedule a meeting with Cortina’s team to get paid out.

Convictional leverages Stripe to deliver automated payouts to brands daily. You also have the flexibility to use custom billing if you prefer net 30 or net 60 payout cycles.

Cortina may be able to bring in your vendor’s products in your marketplace. But it can’t merchandise these products to fit your marketplace’s standards.

Convictional’s Autonomous Merchandising feature automates the bulk of your merchandising needs:

1. Product Data Transformations: We transform vendor product data, like product titles, product copy, and product imagery, to conform to your brand standards.
2. Product Data Validation: We’ll flag product data you require from vendors — ingredient lists, size guides, language translations, barcodes, and more — and notify brands to include them in your product listings. ‍
3. Product Taxonomy Alignment [Beta]: We’ll align new products to your existing product taxonomy, so that they live in the right categories and collections on your site.