Convictional vs. Mirakl

With multiple e-commerce platform integrations, affordable pricing, quick implementation, and autonomous merchandising tools, find out why retailers are switching to Convictional from Mirakl for their dropship automation needs.

Four reasons retailers choose Convictional over Mirakl

4 ecommerce platform integrations

Mirakl doesn’t have platform integrations with any major ecommerce platform except Magento. Onboarding modern brands on Mirakl is a multi-step process that isn’t self-serve.

Convictional has native platform integrations with Shopify, WooCommerce, BigCommerce, and Magento 2. You can onboard vendors on any of these platforms in 30 minutes, completely self-serve.

Affordable for all

Mirakl is a custom platform built for the needs of large enterprises. Current and former Mirakl customers we’ve spoken to say it is priced in the mid- to high-six figures annually, with some contracts priced in the low seven figures.

Convictional is priced to be affordable for every retailer. Our Standard Plan is 3% of monthly sales and our Growth Plan is $2000/month and 1% of monthly sales

Quick and easy implementation

Mirakl is known among some customers for having long implementation times after you sign up as a customer. Former customers have told us it can take between 6-12 months to get started.

Convictional doesn’t have lengthy implementation times for retailers. We average implementation times between one and three weeks depending on the complexity of their environment. Those using our out of the box Shopify and Magento 2 integrations can typically self onboard in a matter of days.

For those requiring API and EDI based connections, integration timelines are often dependent on internal development capacity or that of their partners.

Autonomous merchandising

Mirakl may be able to bring in your vendor’s products in your marketplace. But it can’t easily merchandise these products to fit your marketplace’s standards.

Convictional’s Autonomous Merchandising feature automates the bulk of your merchandising needs:

  1. Product Data Transformations: We transform vendor product data, like product titles, product copy, and product imagery, to conform to your brand standards.
  2. Product Data Validation: We’ll flag product data you require from vendors — ingredient lists, size guides, language translations, barcodes, and more — and notify brands to include them in your product listings.
  3. Product Taxonomy Alignment [Beta]: We’ll align new products to your existing product taxonomy, so that they live in the right categories and collections on your site.

Don't take our word for it...

Convictional is the leading tool in the dropshipping software category on G2
Dropshipping Small Business
Marketplace Small Business
Supplier Relationship Management
Dropshipping Small Business
Dropshipping Total
The most seamless way to get retail placement
"The on-boarding process was relatively easy. It does integrate with our 3 pl so reduces the manual inputs needed from our team...It has been a huge boon for our omnichannel strategy."
Very user-friendly platform and friendly support team!
"Products sync right to our retailers shopify - no need for PIM. Orders come right through our store for easy and fast fulfillment. Great support team (real humans) at Convictional to ensure that the platform meets our needs."
Genius set-up
"I wish all of my dropshipping brands were on Convictional. It takes all the hassle out of ordering for my clients, saving me so much time and also being able to offer a much bigger product catalogue."
An easy-to-use platform that seamlessly connects us to the online retail marketplace
"I think the most convenient thing about Convictional is that we were able to import all of our products and pricing from our Shopify store and can then create separate pricelists & quotes depending on what retailer we're partnering with."
Super easy onboarding using Convictional through our Big Commerce platform
"Our onboarding using Convictional was very easy, great pedagogic instructions made it easy for me to execute the API set-up without an IT consultant. Effortless set-up."

When should you choose...

Built for curated dropship programs, not mass marketplaces

If you’re a retailer looking to add a curated set of brands to your assortment through a dropship program, Convictional is for you.

Frictionless seller onboarding

Convictional offers self-serve onboarding to your sellers and our Support team will guide them through the process every step of the way.

More than a tool — we’re a partner

We’re invested in helping every one of our customers succeed. When you work with us, you’ll be getting strategic guidance and insights from our network to help you achieve your growth objectives.

Perfect for mass marketplaces

If you’re a multi-billion dollar retailer looking to launch a mass marketplace, Mirakl will work great for you.

Multi-step manual onboarding

If you want to onboard your vendors one at a time, Mirakl is the solution for you.