Convictional vs. Nautical Commerce
Why retailers choose Convictional over Nautical Commerce
Nautical Commerce is a horizontal multi-vendor marketplace platform. You’ll find used gear and trucking carrier marketplaces using Nautical. It isn’t customized for e-commerce retailers selling physical products to consumers.
Convictional is a dropship and marketplace automation platform for retailers. All our investments make it easier for retailers to source, onboard, and transact with vendor brands.
Nautical has a Shopify integration, but it isn’t listed on the Shopify App Store. This integration is a multi-step process for vendors to connect with retailers, adding friction and complexity in the onboarding process. It’s also not as secure to use.
Convictional’s Shopify app is listed on the Shopify App Store. It’s a one-click app install for vendors and it’s 100% secure. Shopify vendors often complete their onboarding through Convictional in less than 30 minutes.
Nautical Commerce doesn’t support EDI as an onboarding path for vendors to connect with retailers.
Convictional has self-serve EDI functionality for vendors, with support for 850, 846, 855, and 856 documents. We also don’t charge vendors for using our EDI tools, unlike other third-party platforms.
Nautical Commerce doesn’t offer brand sourcing for retailers on its platform. Nautical doesn’t realize that a retail marketplace is only as good as the vendors listed on its store.
At Convictional, our brand partnerships team creates an ideal seller profile with you before identifying the best-fit ones for you from our network of 5000+ brands.
Nautical Commerce may be able to bring in your vendor’s products in your marketplace. But it isn’t able to merchandise these products to fit your marketplace’s standards.
Convictional’s Autonomous Merchandising feature automates the bulk of your merchandising needs:
- Product Data Transformations: We transform vendor product data, like product titles, product copy, and product imagery, to conform to your brand standards.
- Product Data Validation: We’ll flag product data you require from vendors — ingredient lists, size guides, language translations, barcodes, and more — and notify brands to include them in your product listings.
- Product Taxonomy Alignment [Beta]: We’ll align new products to your existing product taxonomy, so that they live in the right categories and collections on your site.
Don't take our word for it...
When should you choose...
Convictional is a dropship and marketplace automation platform built for retailers. If you’re an established retailer looking to improve your dropship and marketplace operations, Convictional is for you.
If you want to give your merchandising team superpowers through our Autonomous Merchandising capabilities, Convictional is for you.
Convictional helps your buyers with brand relationships across our network of 5000+ brands.
Nautical Commerce is a great solution if you’re getting started with a marketplace from scratch. It offers a complete suite of tools to get started.
Nautical Commerce is perfect for general-purpose marketplaces. It doesn’t have the niche features required by vertical-specific marketplaces like retail.