Convictional vs. Nautical Commerce

With a one-click Shopify integration, self-serve EDI capabilities, white glove vendor sourcing, and autonomous merchandising tools, find out why retailers prefer Convictional over Nautical Commerce as their dropship and marketplace automation platform.

Why retailers choose Convictional over Nautical Commerce

Purpose-built for retail

Nautical Commerce is a horizontal multi-vendor marketplace platform. You’ll find used gear and trucking carrier marketplaces using Nautical. It isn’t customized for e-commerce retailers selling physical products to consumers.

Convictional is a dropship and marketplace automation platform for retailers. All our investments make it easier for retailers to source, onboard, and transact with vendor brands.

One-click Shopify integration

Nautical has a Shopify integration, but it isn’t listed on the Shopify App Store. This integration is a multi-step process for vendors to connect with retailers, adding friction and complexity in the onboarding process. It’s also not as secure to use.

Convictional’s Shopify app is listed on the Shopify App Store. It’s a one-click app install for vendors and it’s 100% secure. Shopify vendors often complete their onboarding through Convictional in less than 30 minutes.

Self-serve EDI capabilities

Nautical Commerce doesn’t support EDI as an onboarding path for vendors to connect with retailers.

Convictional has self-serve EDI functionality for vendors, with support for 850, 846, 855, and 856 documents. We also don’t charge vendors for using our EDI tools, unlike other third-party platforms.

White glove vendor sourcing

Nautical Commerce doesn’t offer brand sourcing for retailers on its platform. Nautical doesn’t realize that a retail marketplace is only as good as the vendors listed on its store.

At Convictional, our brand partnerships team creates an ideal seller profile with you before identifying the best-fit ones for you from our network of 5000+ brands.

Autonomous merchandising

Nautical Commerce may be able to bring in your vendor’s products in your marketplace. But it isn’t able to merchandise these products to fit your marketplace’s standards.

Convictional’s Autonomous Merchandising feature automates the bulk of your merchandising needs:

  1. Product Data Transformations: We transform vendor product data, like product titles, product copy, and product imagery, to conform to your brand standards.
  2. Product Data Validation: We’ll flag product data you require from vendors — ingredient lists, size guides, language translations, barcodes, and more — and notify brands to include them in your product listings. 
  3. Product Taxonomy Alignment [Beta]: We’ll align new products to your existing product taxonomy, so that they live in the right categories and collections on your site.

Don't take our word for it...

Convictional is the leading tool in the dropshipping software category on G2
Dropshipping Small Business
Marketplace Small Business
Supplier Relationship Management
Dropshipping Small Business
Dropshipping Total
The most seamless way to get retail placement
"The on-boarding process was relatively easy. It does integrate with our 3 pl so reduces the manual inputs needed from our team...It has been a huge boon for our omnichannel strategy."
Very user-friendly platform and friendly support team!
"Products sync right to our retailers shopify - no need for PIM. Orders come right through our store for easy and fast fulfillment. Great support team (real humans) at Convictional to ensure that the platform meets our needs."
Genius set-up
"I wish all of my dropshipping brands were on Convictional. It takes all the hassle out of ordering for my clients, saving me so much time and also being able to offer a much bigger product catalogue."
An easy-to-use platform that seamlessly connects us to the online retail marketplace
"I think the most convenient thing about Convictional is that we were able to import all of our products and pricing from our Shopify store and can then create separate pricelists & quotes depending on what retailer we're partnering with."
Super easy onboarding using Convictional through our Big Commerce platform
"Our onboarding using Convictional was very easy, great pedagogic instructions made it easy for me to execute the API set-up without an IT consultant. Effortless set-up."

When should you choose...

A dropship and marketplace automation platform for retailers

Convictional is a dropship and marketplace automation platform built for retailers. If you’re an established retailer looking to improve your dropship and marketplace operations, Convictional is for you.

Give your merchandising team superpowers

If you want to give your merchandising team superpowers through our Autonomous Merchandising capabilities, Convictional is for you.

Accelerate brand partnerships

Convictional helps your buyers with brand relationships across our network of 5000+ brands.

Nautical Commerce
Perfect for new marketplaces

Nautical Commerce is a great solution if you’re getting started with a marketplace from scratch. It offers a complete suite of tools to get started.

Suited for marketplaces outside consumer retail

Nautical Commerce is perfect for general-purpose marketplaces. It doesn’t have the niche features required by vertical-specific marketplaces like retail.