"We’re trying to add hundreds of suppliers a year, and millions in incremental revenue”
YoY Assortment Expansion
Decrease in Onboarding Time
Indigo is Canada’s leading book and lifestyle retailer, offering a curated assortment of books, gifts, baby, kids, wellness, and lifestyle products, that support their customers every day and at key life stages by simplifying their journey to live with intention. Indigo believes in real books, in living life fully and generously, in being kind to each other and that stories – big and little – connect us.
Accelerate Expansion Into New Categories
Traditionally a book and gift retailer, Indigo identified an exciting opportunity to enhance their assortment of home, kids, baby, and wellness products, generating value for their customers by curating new, tasteful products.
Indigo’s strategic priority was to add more SKUs online to add incremental revenue, thoughtfully expand their assortment, and offer their customers the best curated collection of products to shop. That strategic priority led Indigo to dropshipping as their preferred tactic.
Dropshipping quality brands allowed for faster experimentation within their product assortment and reduced inventory buys.
Dramatically Reduce Supplier Onboarding Time and Churn
The Indigo team was already familiar with core problems that occur when trying to launch a dropship program. The most painful of these problems was supplier churn, where suppliers found the software used in the onboarding and sales process too complex and cumbersome.
The result? Brands took 2-3 months to finish the onboarding process or disappeared altogether. This phenomenon made it impossible for Indigo to move quickly on its aggressive assortment expansion strategy