The supplier enablement platform for enterprise retailers to scale their digital marketplace.

How Convictional works

Convictional is the first supplier enablement platform for retailers and distributors to power dropship, marketplace and wholesale business models in one solution. Once activated, retailers can source, onboard, transact and scale with suppliers of any kind.


Activating the Convictional supplier enablement platform involves a one-time integration to your existing digital commerce systems. Convictional supports modern integrations via API and platform apps or classic integrations like EDI and CSV.


Source the brands with the products your customers will love, no matter what integration approach they prefer. Convictional partners with retail buyers and category managers to attract desired brands large and small.


Onboard partners by offering them a guided, self-serve path to commercial alignment, data syncing and technical integration. Send an invite to new partners and get them connected in days not months.


Automatically place dropship, marketplace or wholesale orders with your partners in real time. Convictional provides a single, normalized view of product, pricing, inventory, orders and invoices across your diverse supplier network.


Scale your marketplace business by optimizing and growing your supplier relationships. Your commitment to supplier experience will attract the best B2B partners.

Connect once to Convictional and transform your existing sales channels into powerful marketplaces.

Open your marketplace up to a new universe of vendors by lowering the integration bar.

Give your vendors a complete menu of integration options so your sourcing team can approach best-fit vendors, no matter how large or small.
Modern Vendor Options
  • Platform Integration Apps
  • Convictional App
  • API
Classic Vendor Options
  • X12 EDI via SFTP
  • CSV feeds via SFTP

Commercial onboarding steps customized to your digital marketplace program.

Communicate partnership requirements and checklists so vendors can commercially align and achieve partnership status quickly. Share and execute partnership agreements inside Convictional.
  • Share program documents with partners
  • Ensure compliance with document acknowledgements
  • Share vendor agreements  with e-signature contracts
  • Track the supplier funnel across all new partnerships

Offer new assortments with high-fidelity product content and virtual inventory. No re-platform required.

Convictional ensures that the content and data coming from vendors aligns to your standards so that virtual inventory can be presented on brand and with high fidelity. Products available through the Convictional network appear seamlessly within your ecommerce search, listing and detail pages.
  • Product content syndication
  • Vendor-specific price lists
  • Product images
  • Realtime inventory
  • Categories, variants and options

Automated ordering, fulfillments, invoicing and vendor payouts

  • Automate order routing to vendors
  • Optionally enable Convictional Payouts to invoice vendors and instantly payout upon shipment
  • Communicate order status and shipping details back to your customers
  • Vendors ship on your behalf, following your SLAs and brand requirements
  • Seamlessly integrate vendors into your existing returns workflow via return and refund APIs.
  • Oversell protection with realtime inventory accuracy

Let Convictional speak EDI so your suppliers don't have to

Convictional supports EDI suppliers, but not all potential suppliers prefer this method. The platform supports and augments your existing EDI business by acting as a gateway to modern suppliers that prefer other integration methods.
  • Price Catalog - 832
  • Purchase Order - 850
  • Inventory Update - 846
  • Purchase Order Ack - 855
  • Ship Notice - 856

The dropship platform of the future.

Source, onboard, and integrate with vendors

Vendors large or small, EDI, API or platform app-enabled can onboard to your marketplace with self-service integrations.

Sync live inventory and product information

Convictional normalizes and syncs all the vendor data you need to sell their products.

Share fulfillments with vendors in real-time

Pass dropship, marketplace or wholesale orders to Convictional and track fulfillments.

Automate payouts and iterate rapidly

Convictional supports automated vendor payouts and invoicing or can integrate to existing financial systems of record.

Trusted by Enterprise Retailers, Distributors, and Marketplaces

The Helm-1
“We have used Convictional as the backbone of our ecommerce business, enabling us to sync with our sellers' systems and scale an inventory-free marketplace."
Julie Webber
Julie Webber