Power your assortment from third-party inventory with the universal adapter for dropship partnerships.


Source the brands with the products your customers will love, no matter what integration approach they prefer, including modern methods like native app integration or more classic methods like EDI and CSV feeds.


Onboarding partners is fast, without any IT project support, even if they prefer EDI. Send an invite to new partners and get their products merchandised and ready to sell in days, not months.


Automatically place dropship or wholesale orders with your partners in real time. Convictional handles the entire end-to-end process including inventory updates, order processing, invoices and payouts.

Transform your existing sales channels without inventory risk

Power expanding, inventory-free assortments with vendors never before accessible

Give your vendors a complete menu of integration options so your sourcing team can approach best-fit vendors, no matter how large or small.
Modern Vendor Options
  • Platform Integration Apps
  • Convictional App
  • API
Classic Vendor Options
  • X12 EDI via SFTP
  • CSV feeds via SFTP

Commercial onboarding steps customized to your digital marketplace program.

Communicate partnership requirements and checklists so vendors can commercially align and achieve partnership status quickly. Share and execute partnership agreements inside Convictional.
  • Share program documents with partners
  • Ensure compliance with document acknowledgements
  • Share vendor agreements  with e-signature contracts
  • Track the supplier funnel across all new partnerships

Offer new assortments with high-fidelity product content and virtual inventory. No re-platform required.

Convictional ensures that the content and data coming from vendors aligns to your standards so that virtual inventory can be presented on brand and with high fidelity. Products available through the Convictional network appear seamlessly within your ecommerce search, listing and detail pages.
  • Product content syndication
  • Vendor-specific price lists
  • Product images
  • Realtime inventory
  • Categories, variants and options

Automated ordering, fulfillments, invoicing and vendor payouts

  • Automate order routing to vendors
  • Optionally enable Convictional Payouts to invoice vendors and instantly payout upon shipment
  • Communicate order status and shipping details back to your customers
  • Vendors ship on your behalf, following your SLAs and brand requirements
  • Seamlessly integrate vendors into your existing returns workflow via return and refund APIs.
  • Oversell protection with realtime inventory accuracy

Let Convictional speak EDI so your suppliers don't have to

Convictional supports EDI suppliers, but not all potential suppliers prefer this method. The platform supports and augments your existing EDI business by acting as a gateway to modern suppliers that prefer other integration methods.
  • Price Catalog - 832
  • Purchase Order - 850
  • Inventory Update - 846
  • Purchase Order Ack - 855
  • Ship Notice - 856

The dropship platform of the future.

Source, onboard, and integrate with vendors

Vendors large or small, EDI, API or platform app-enabled can onboard to your marketplace with self-service integrations.

Sync live inventory and product information

Convictional normalizes and syncs all the vendor data you need to sell their products.

Share fulfillments with vendors in real-time

Pass dropship, marketplace or wholesale orders to Convictional and track fulfillments.

Automate payouts and iterate rapidly

Convictional supports automated vendor payouts and invoicing or can integrate to existing financial systems of record.

Trusted by Enterprise Retailers, Distributors, and Marketplaces

The Helm-1
“We have used Convictional as the backbone of our ecommerce business, enabling us to sync with our sellers' systems and scale an inventory-free marketplace."
Julie Webber
Julie Webber