Indigo is Canada’s leading book and lifestyle retailer, offering a curated assortment of books, gifts, baby, kids, wellness, and lifestyle products, that support their customers every day and at key life stages by simplifying their journey to live with intention. Indigo believes in real books, in living life fully and generously, in being kind to each other and that stories – big and little – connect us.

How Indigo Onboarded 150+ Brands and 10,000+ SKUs in 3 Months

Book and gift retailer Indigo was looking for a more agile way to add products and brands to its ecommerce store. In this conversation, learn the challenges they faced in their journey and how Convictional enabled them to scale their dropship program to 10,000+ SKUs.

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It was just game changing to be able to put the right vendor in the right technology. We were able to move from 12 vendors a quarter to 12 vendors a week at times.

Conner Macleod

Director, Dropship & Omnichannel Expansion



About the Webinar

Indigo, Canada’s largest book & gift retailer knows that speed matters. They cracked the code to acquire new customers by selling viral products during peak demand. Most importantly, offering them weeks ahead of the competition.

On this webinar, Conner Macleod, Indigo’s Director of Dropship and Marketplace, will share how they were able to onboard and sell over 150 new brands and 10,000+ SKUs in 3 months time.

Watch the webinar for the blueprint to:

  • Use future inventory models to sell viral product without inventory risk
  • Build the core capabilities to onboard new brands in <15 hours
  • Understand the roles and responsibilities needed for rapid merchandising
  • Identify viral trends early on TikTok, Instagram and more

Webinar Speakers

Conner Macleod

Director, Dropship & Omnichannel Expansion


Chris Grouchy

Co-Founder and President


April Berthene

Director of Editorial, Retail

Digital Commerce 360

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