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Supplier enablement has never been easier

Onboard your vendors in minutes, not months, and scale your marketplace, dropship or wholesale business.

Trusted by Enterprise Retailers, Distributors, and Marketplaces

$14B+ revenue office supplier retail chain expands in-store assortments with Convictional.
$300M+ revenue luxury menswear retailer unlocks new categories with curated brands and virtual inventory.
Canada's largest book and lifestyle retailer with $900M+ annual revenue partners with Convictional to power assortment growth through third-party sellers.

How much more would you sell if you could onboard your existing and new suppliers in minutes, not months?

As a retailer, you know your customers. And they're begging you to offer the next remarkable product.

You identify the perfect brands to sell, but launching new vendors is a daunting endeavor.
You force them through complex and costly onboarding.

More than half say “no thanks” once they understand the obstacle course that is EDI. The rest take months to integrate or disappear altogether.
After all of this struggle, your assortments stay stale and oversold inventory remains a constant worry.

And as this status quo process repeats, revenue stagnates.
Convictional simplifies and upgrades your supplier enablement so you can start working with any vendor in minutes instead of months.

Expand your online and in-store assortments, reduce inventory risk and delight your vendors with modern dropship, marketplace and wholesale programs that will grow your revenue.

Supplier Enablement Transforms Your Business

Leading retailers and marketplaces are in on the secret.

Optimized supplier enablement programs drive more revenue, significantly reduce the cost of doing business with third parties, and remove the barriers in sourcing great suppliers.
When you reduce the friction in sourcing, onboarding and integrating with new suppliers, you can serve your customers with the remarkable products they desire.

Convictional can be your guide to launching your first modern supplier enablement platform.

10 days

On average, retailers get vendors transactional in 10 days with Convictional

Convictional connects you to both Modern and Classic suppliers.

Integrate once to Convictional to start transacting with both Modern and Classic suppliers.

Modern suppliers speak the new digital language of APIs and tend to use ecommerce platforms like Shopify. Classic suppliers can continue to trade with EDI or CSV.
With Convictional, all of your suppliers can connect to your enterprise systems with self service integrations that take minutes.

Begin sending dropship, marketplace or wholesale orders to both Modern and Classic suppliers faster than ever before.

Futureproof your store with inventory-free assortments

Convictional enables large B2C retailers & B2B distributors to start and grow an online marketplace, driving more selection and revenue.

It's a new business model that's built for the world of ecommerce.

Prevent overselling on virtual SKUs

Know exactly what your sellers have (or don’t have) with our automated order and inventory syncing.

Never sell stock you don’t have, ever again.

Learn what customers want

Throw away your inventory forecasts. Your customers' tastes are changing faster than your ability to plan your inventory buys.

With Convictional, rapidly test new products, categories, and brands in minutes, minus the inventory risk.

Fastest seller onboarding experience

Within a few minutes, sellers can integrate Convictional with their current systems to start selling on your B2C or B2B marketplace.

We integrate into your vendor's existing ecommerce environment, whether it’s EDI, Shopify Plus, or API. No re-platform required.
“We have used Convictional as the backbone of our ecommerce business, enabling us to sync with our sellers' systems and scale an inventory-free marketplace."