“In 24 hours on Harry Rosen’s site, we received our first dropship order.”
Time to first order
Psycho Bunny is a menswear brand known for reinventing classic styles with clever detailing and vibrant colors. Founded in 2005 with a mission of creating the perfect polo, they developed a cult-following for their commitment to quality and unconventional logo. They have since expanded from polos to tees, French terry fleece, technical outerwear and so much more. Psycho Bunny offers a playground for self-expression and encourages showcasing your individuality through pops of color and bold graphics. They continue to open stores across the United States in addition to increasing their footprint in globally-recognized retailers.
Reach Canadian Consumers through Retail Partnerships
As an American brand, Psycho Bunny has carved out a niche in the premium sportswear market in the United States. The company has grown rapidly through its online shopping and brick & mortar store experiences, as well as through retail partnerships.
However, its presence in the Canadian market was still in its infancy and they were seeking a retail partner that aligned with its brand values. That’s where Harry Rosen came in.
Though both brands center their messaging on premium quality, what ultimately brought them together was a shared focus on how their customers feel when wearing each piece of apparel.
Optimizing the Strategy for Entering the Canadian Market
Harry Rosen’s 17 store locations were an attractive path to growth, especially considering their shared vision for white glove in-store customer experiences. “Harry Rosen is the benchmark for service in Canada in the men’s retail space,” says Sandro.
But Psycho Bunny also wanted to reach Canadian consumers outside Harry Rosen’s metropolitan store locations, which meant they’d also need to consider dropshipping products directly to Harry Rosen customers all over Canada.